Interactivity: An average of 3+check-in points are set up.
Topic oriented: Themes with built-in propagation hooks.
Time limited: 3-7 day optimal cycle.
The core goal is to create topics and enhance brand awareness, usually combined with new product launches, brand upgrades, joint art exhibitions, and other activities, emphasizing visual impact and check-in attributes, with sales not the main purpose.
With driving consumption and increasing sales as the core, the flow design revolves around transaction efficiency, often stimulating purchases through mechanisms such as limited orders and limited time discounts, suitable for clearing inventory or testing new product market reactions.
Used for exploring new channels, promoting new products, finding new customer groups, or testing new markets, with low cost and short cycle, quickly detecting market trends like a “special forces”.